Ideal Customer Profile Workbook

Most SWOT analyses end as four sad lists that lead nowhere. This spreadsheet takes you one step further: after the classic strengths-weaknesses grid, the TOWS matrix tab pairs each internal factor with an external one and forces out concrete strategic moves — attack, defend, fix or avoid. Includes fully worked example entries for a service business and an e-commerce store, so you’re never staring at blank cells.

Format: XLSX